March 03, 2006
Credit card companies use Websites to draw customers
According to a recent report, Discover, American Express and Chase are the top-three credit card companies in terms of the online experience that they provide for customers. The study, conducted by Keynote Systems, examined the online experience as people interacted with leading credit card Web sites. Destinationcrm.com reports:
Discover has the top site in terms of the online customer experience, based on its leadership position in credit card satisfaction, an indication of consumer satisfaction with its interest rates and fees as compared to other leading cards.
Read more: Customers Give Credit to Card Companies' Web Sites
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