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Tired of credit card offers? Try ‘opting out’
Why are we so neck-deep in debt? Blame it on the mail. I’m serious. Haven’t you noticed the increased volume of credit card offers in your mailboxes recently? I have and so has Mail Monitor, the direct mail offer tracking service from global market research firm Synovate. And the findings are overwhelming: Over six billion credit card offers were mailed to U.S. citizens in 2005.
This type of mail volume gives consumers more options – customers find ‘test’ offers like new marketing strategies and programs, which they are tempted to try out. Nearly 60 percent of credit card offers in 2005 included some type of rebate or rewards program. This does give credit card users greater selection to choose the card that works best for them, but it also leads to a credit card glut, which makes consumers tired. So, what can you do to prevent this regular diet of credit card offers? You can ‘opt out’ or stop the major credit bureaus—Experian, TransUnion, Equifax and Innovis—from selling their name to mailing lists.
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